If you’re thinking about selling your home, you’re probably wondering how to get it ready, sell it quickly, and maximize your profit. Watching a home sit on the market can be frustrating, and unfortunately, that’s the reality for many sellers today. But with the right agent—and helpful resources like Compass Concierge, which can cover the upfront costs of home improvements—you can take steps to set your home apart from the competition and attract serious buyers.
According to data from the National Association of Realtors (NAR), the average time a house spends on the market has increased over the past few years (see graph below):

A recent post from Realtor.com notes a similar trend:

“During the week ending Sept. 14, homes stayed on the market eight days longer compared to last year. With more choices available and mortgage rates expected to fall, buyers are taking their time, which means sellers will need to be patient and flexible.”

A great real estate agent will guide you through each step of the process, helping you make strategic decisions to position your home effectively in today’s market. Here are a few key factors your agent will help you address:

1. Competitive Pricing

Setting the right price is one of the most critical steps in a successful sale. A knowledgeable agent will conduct a competitive market analysis to review recent sales and current listings, ensuring your home is priced to attract buyers. This strategic approach helps you avoid common pricing pitfalls. As U.S. News explains, “. . . setting an unrealistically high price with the idea that you can come down later doesn’t work in real estate. A home that’s overpriced in the beginning tends to stay on the market longer.”

2. Home Condition

The condition and appearance of your home can make a big difference in how quickly it sells. Your agent can provide valuable insights on updates that will have the most impact, such as fresh paint, small renovations, or staging. If your home could use a few finishing touches, Compass Concierge can help front the cost of these improvements, so your home looks its best without the immediate expense. This allows you to make a great first impression on buyers, positioning your home for a faster sale and higher offers.

3. Smart Incentives

To stand out in a competitive market, your agent may suggest strategic incentives that could make your offer more attractive to buyers. Concessions like covering a portion of closing costs, including appliances, or offering a home warranty can be effective ways to sweeten the deal. With their understanding of buyer expectations, your agent will help you determine the best options to encourage a quicker sale.

Bottom Line

Selling a home in today’s market requires a strategic approach and an agent who knows the local trends and what today’s buyers are looking for. With the right guidance on pricing, home condition, and thoughtful incentives, you can set yourself up for a successful sale. And with Compass Concierge available to cover the upfront costs of impactful improvements, you’ll be well-positioned to make the most of your home’s potential.

Let’s connect to discuss how I can help you sell your home quickly and for the best possible price!